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Automated weekly reporting pack for an SME board

A board pack assembled from four systems automatically, delivered before the meeting rather than during it.

  • Confidential — SME
  • Business automation

The challenge

The board pack took a day and a half to assemble each month, pulling from CRM, accounting, project management and a spreadsheet, and was often finished during the meeting itself.

Objectives

  • Assemble the pack without manual work
  • Use one definition of each metric
  • Deliver it before the meeting
  • Make month-on-month comparison reliable

What we built

A scheduled reporting pipeline blending CRM, finance and delivery data into a consistent model, rendered as a pack and delivered on a schedule ahead of the meeting.

Technology

Scheduled scripts · Zoho Analytics · Zoho Flow

How it was delivered

  • Data model blending CRM, accounting and project sources
  • Metric definitions consolidated so months are comparable
  • Scheduled generation and delivery ahead of the meeting date
  • Variance highlighting against the prior period

Outcomes

  • A day and a half of assembly work disappeared each month
  • The pack arrives before the meeting, not during it
  • Month-on-month figures are genuinely comparable

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