Installing a caching plugin is not optimisation. It hides the problem on repeat visits while the first-time visitor — the one who found you on Google — still waits five seconds on a phone. We fix the causes: oversized images, render-blocking scripts, bloated themes, unnecessary third-party tags and slow server responses.
What the audit covers
- Field data from real users, not just a lab score
- Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift
- Image formats, dimensions and loading strategy
- CSS and JavaScript weight, and what is loading on pages that do not need it
- Third-party scripts ranked by cost against benefit
- Server response time, caching layer and CDN configuration
What you receive
A written report with before-and-after measurements, the fixes applied, and a list of anything that needs a decision from you — usually a marketing tag that costs more in load time than it returns in insight.