The challenge
The donation form was four pages long and asked for information the charity did not need. Most people who started giving did not finish.
Objectives
- Cut the donation flow to the minimum
- Support one-off and recurring giving
- Make the impact of an amount clear
- Keep the site fast on mobile
What we built
A rebuilt donation flow reduced to a single step with preset amounts tied to stated impact, supporting recurring giving, on a fast mobile-first site.
Technology
Payment gateway · Schema markup · WordPress
How it was delivered
- Donation flow reduced to one screen with preset amounts
- Impact statement attached to each amount
- Recurring giving option with proper subscription handling
- Gift aid style declaration handled inline where applicable
- Mobile-first rebuild with performance budget
Outcomes
- Donors who start the flow are far more likely to finish
- Recurring giving became a real option rather than a form
- The site performs on mobile where most traffic arrives