The challenge
Every new campaign needed a developer to build a landing page, so tests were slow and expensive and the marketing team stopped running them.
Objectives
- Let marketing launch a page without a developer
- Keep every page fast enough for paid traffic
- Track conversions per campaign reliably
- Maintain a consistent quality bar
What we built
A landing page template system with reusable, marketing-editable sections, built lean so paid traffic is not lost to load time, with conversion tracking wired in per page.
Technology
Core Web Vitals · GA4 · WordPress
How it was delivered
- Reusable section library editable without code
- Stripped templates carrying no unnecessary assets
- Per-page conversion tracking into GA4
- UTM capture passed through to the CRM
Outcomes
- Marketing launches pages in hours rather than weeks
- Paid traffic stopped bouncing on load time
- Conversions are attributable per campaign