The challenge
Patients phoned to book because the website made it easier to find the address than the appointment form, and reception spent half their day on the phone.
Objectives
- Make online booking faster than phoning
- Handle per-practitioner availability
- Answer the pre-booking questions on the page
- Reduce reception phone load
What we built
A clinic website rebuilt around booking, with a practitioner-aware availability system and treatment pages that answer the questions patients ask before committing.
Technology
Booking system · Schema markup · WordPress
How it was delivered
- Treatment pages structured around patient questions
- Practitioner availability and booking rules configured
- Persistent booking path on every template
- LocalBusiness and FAQ schema where content supported it
Outcomes
- A meaningful share of bookings moved online
- Reception phone time dropped
- Patients arrive having read the treatment page