The challenge
The store had accumulated apps for reviews, upsells, size guides and popups, each injecting its own scripts. The theme was no longer updatable and the product page took seconds to become interactive.
Objectives
- Rebuild the theme so it stays updatable
- Replace overlapping apps with native sections
- Restore product page performance
- Give the brand a distinctive storefront
What we built
A theme rebuild with custom sections replacing four of the six apps, brand-led design, and a product page reworked so it becomes interactive quickly.
Technology
Core Web Vitals · Liquid · Shopify
How it was delivered
- App audit identifying overlap and cost per app
- Custom sections replacing size guide, upsell and review widgets
- Brand-led design system applied across templates
- Script loading reworked for interaction speed
Outcomes
- Four monthly app subscriptions retired
- The theme is updatable again
- Product pages become interactive quickly on mobile