The challenge
The member directory was a PDF. Members emailed changes, someone updated the document, and it was republished twice a year — so it was usually wrong.
Objectives
- Make the directory searchable and filterable
- Let members maintain their own profiles
- Keep listings current without staff effort
- Make member profiles individually indexable
What we built
A structured member directory with faceted search, member-managed profiles behind authentication, and individually indexable listing pages.
Technology
Custom post types · Search · WordPress
How it was delivered
- Structured member data model with categories and regions
- Faceted search and filtering
- Member login with profile self-management
- Individually indexable profile pages with schema
Outcomes
- The directory is current because members maintain it
- Members are findable by category and region
- Profile pages started earning search traffic of their own