The challenge
The existing site described the practice but did not answer what a prospective patient needed to know first: what is treated, what it costs, whether it is remote, and how quickly they can be seen.
Objectives
- Answer the pre-booking questions on the page
- Make booking reachable from anywhere on the site
- Improve mobile load time and layout stability
- Keep existing URLs and search visibility intact
What we built
A redesign that reorganised the site around treatment areas and patient questions, with a persistent booking path, clearer service descriptions and a mobile-first rebuild of the templates.
Technology
Core Web Vitals · Schema markup · WordPress
How it was delivered
- Content audit of the pages currently earning traffic
- Restructured navigation around treatment areas
- Redirect map for every changed URL
- Mobile-first template rebuild with image and script optimisation
- MedicalBusiness and FAQ schema added where content supported it
Outcomes
- Prospective patients get their questions answered before contacting
- Booking is one tap away from any page
- Mobile layout no longer shifts while loading
- Existing search visibility was carried through the rebuild