The challenge
Enquiries went to a shared inbox. Nobody owned them, response times depended on who checked first, and there was no way to tell which marketing spend produced which customer.
Objectives
- Get every enquiry into the CRM as a record
- Attach source, campaign and landing page automatically
- Assign an owner the moment the lead arrives
- Make marketing spend traceable to revenue
What we built
A direct integration from the WordPress forms into Zoho CRM, capturing the marketing context alongside the enquiry, assigning an owner immediately and starting the follow-up sequence without anyone opening an inbox.
Technology
Deluge · Webhooks · WordPress · Zoho CRM API
How it was delivered
- Form submissions posted directly to the CRM API
- Source, campaign, referrer and landing page captured with each lead
- Assignment rules applied at creation
- Follow-up cadence triggered automatically
- Retry logic and failure alerts so no enquiry is silently lost
Outcomes
- Every enquiry becomes an owned CRM record immediately
- Marketing source is attached before anyone touches the lead
- Response time no longer depends on who is watching the inbox
- Campaign spend can be traced through to closed deals