The challenge
Mobile visitors were leaving before the product page rendered. The store had accumulated twenty-eight plugins, a page builder, and product images uploaded at full camera resolution.
Objectives
- Pass Core Web Vitals on mobile field data
- Avoid a full rebuild
- Keep every feature the business actually used
- Make the gains measurable
What we built
A diagnosis-first optimisation: field data analysis, plugin audit, image pipeline rebuild, script deferral and caching configured for the actual host — no rebuild required.
Technology
CDN · Core Web Vitals · WooCommerce
How it was delivered
- Field data analysis to find the real LCP element
- Plugin audit removing nine that duplicated others
- Image pipeline converting and resizing the full catalogue
- Render-blocking scripts deferred, third-party tags reviewed
- Caching and CDN configured for the host
Outcomes
- Mobile load time cut to a fraction of what it was
- Core Web Vitals moved into the passing range
- No rebuild and no lost functionality