The challenge
Each franchisee had commissioned their own website. Brand consistency was impossible, quality varied wildly, and head office had no visibility of any of them.
Objectives
- One brand system across every location
- Local editing without brand damage
- Local SEO for each location
- Central oversight and updates
What we built
A WordPress multisite network on a shared custom theme, with locked brand elements, locally editable content, and per-location SEO and schema.
Technology
Custom theme · Schema markup · WordPress Multisite
How it was delivered
- Shared custom theme with locked brand components
- Per-location editable content areas
- LocalBusiness schema and location pages per franchise
- Central update path across the whole network
- Role model preventing franchisees changing brand elements
Outcomes
- Thirty sites share one brand system
- Each location competes in its own local search results
- Head office updates the network from one place